The Web Design Process

My approach to web design is like many other studios out there. To guide my clients through the process, I have created a road map to help them, help me in creating a website that will meet their intended audience and business needs now and going forward. The process and its corresponding time-line is dependent on information delivered by the client.
* = Requires client sign off to move on to next step
My Process
Discovery Phase
- Initial questionnaire (Download)
- Further interview on collected data (Either face-to-face or by phone)
- Collection of all marketing collateral (i.e.: brochures, sales sheets, product descriptions, etc.)
- Collection of other marketing efforts (i.e.: social media assets, media, advertisements, community memberships, etc.)
- Analysis of your industry to understand your audience
- Develop functional requirements
- Creation and submission of project brief, time-line and price quote to client for review
Once the project brief is accepted I require a signed contract and 50% deposit of quoted price to kick the project off and move onto the Design Phase.
Design Phase
- Keyword Analysis (SEO)
- Register domain name(s) (If one is not already owned)
- Develop information architecture, structure and naming conventions
- Wire framing of site to address navigation, naming and labeling of site assets
- Hand off textual requirements needed for site based on site map architecture to client (If you do not want to write the content for the site I have a few writers I work with that are experienced with writing for search engines and the web)
- Submit and review with client steps 1 - 5 *
- Create graphic templates and submit to client for review *
- Optimize graphics and create HTML templates, CSS files and implement light scripting *
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Integration of back end technologies (Content Management System)
- Create and populate pages
- Testing of site and client feedback *
- Prioritizing and fixing bugs
- Final check *
- Integration of Google Analytics for measuring success
Delivery & Launch
- Schedule training
- Set site launch date *
- Final Payment (Required before site launch)
- Launch site