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How to Claim and Optimize Your Local Business Listings on Google, Yahoo, and Bing
Posted in: Search Engine Optimization, Web Marketing by VSHoward on April 16, 2010 | No Comments
When was the last time you cracked open your phone book to find a local business, such as a plumber, electrician, lawyer, or dentist? Chances are your telephone book is gathering dust, while your customers are actively searching for the services you offer on the Web. They’re also searching via their mobile devices, enhanced 411 [...]
Understanding SEO: On-Page
Posted in: Blog, Search Engine Optimization by VSHoward on January 21, 2010 | 1 Comment
Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable. The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]
Page Titles and Meta Descriptions: Your Search Calls to Action
Posted in: Blog, Search Engine Optimization by VSHoward on | No Comments
I know that I’ve recently covered On-Page SEO, but I’m bringing back two of the specific elements. In my job at HubSpot one of the things that I teach people is how to optimize their site for search engines. (Just to be clear, no I’m not an SEO consultant because that is only one small [...]
Creative Mortgage Financing Re-Design (FAIL)
Posted in: Blog, Search Engine Optimization, Web Design by VSHoward on January 1, 2010 | 3 Comments
I don’t usually do this but I put a bid in for this job last year and I have to say… they got what they paid for! As far as I can see this site will do them no good and if I remember correctly it does not look like what they envisioned either.
10 BtoB Marketers Predictions for 2010
Posted in: Search Engine Optimization, Web Marketing by VSHoward on December 16, 2009 | 3 Comments
Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted [...]
If I Were Launching a New Small Biz Web Site Today
Posted in: Blog, Search Engine Optimization, Web Marketing by VSHoward on November 11, 2009 | 1 Comment
It’s true what Lisa Barone wrote: Now is the best time to start a small business. And if you do, chances are good that you’ll build a web site and use the Internet to help grow your business. Heck, the web site and Internet might actually be your business. Either way, the hard work is [...]