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Top 10 Reasons Why Your Small Business Needs a Website
Posted in: Blog, Web Design, Web Marketing by VSHoward on January 22, 2012 | No Comments
1. Your Business is Open to the World 24/7, 365 Days a YearUnlike your company’s office that may be open from 8-5, Monday thru Friday, your company ‘s website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on [...]
5 Reason why you should have a Facebook Fan Page
Posted in: Blog, Social Marketing by VSHoward on | No Comments
Facebook started-out as a social network connecting college students across the United States. However, what started-out as a simple way to keep-in-touch has turned into an essential way for businesses to engage with customers. If you think for a second that your customers aren’t on Facebook, think again. Facebook is now full of businesspeople who [...]
5 Ways to Improve Local Search Results for Business
Posted in: Blog, Web Marketing by VSHoward on November 27, 2011 | No Comments
“This article originally appeared on the OPEN App Center. Visit www.theopenappcenter.com for more information and resources for streamlining and growing your business.” Increasingly, when folks turn to a search engine, they aren’t looking for something around the world, they’re looking for something around the block. The good news for local businesses is they aren’t just [...]
Social Networks Will Become Marketplaces
Posted in: Blog, Social Marketing, Web Marketing by VSHoward on | No Comments
For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site. Product for sale on Shoply.com While I still believe this to be a fundamentally sound way to view social media use, I see [...]
WEBMASTER: Internet marketing for free (just your time)
Posted in: Blog, Web Marketing by VSHoward on August 23, 2010 | No Comments
He asked if I would give him advice on how to use the Internet to market his new venture. Since he is just starting, he asked about low-cost options, and I replied, “How about free, but it will require some of your time?”
Foursquare + Your Business
Posted in: Blog, Web Marketing by VSHoward on May 23, 2010 | No Comments
Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites. If you run a “brick & [...]
How to Use SEO and Social Search for Lead Generation
Posted in: Blog, Events, Web Marketing by VSHoward on May 4, 2010 | No Comments
Free Live Webinar on Friday, May 7, 2010 at 2:00pm EDT (check your local time for this webinar) Register Now The Internet has profoundly transformed the way people learn about products, and shop for products. Buyers today start their shopping experience by using Internet search engines and tapping the knowledge of their social networks like [...]
Paid Search & Online Display: Ask The Engines
Posted in: Events, Web Marketing by VSHoward on April 26, 2010 | No Comments
Wednesday, May 5 @ 1:00pm EDT / 10:00am PDT FREE Webcast | Register now! In Q4 of 2009 representatives from iProspect, Google, Yahoo! and Microsoft hosted small, intimate events for online marketers in 8 cities around the U.S. At these events there were no Powerpoint slides, no scripts, no prepared content – just a commitment [...]
Marketing Tips to Promote Your Business in 2010
Posted in: Web Marketing by VSHoward on | No Comments
After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology. However, despite that glimmer of confidence, most small business owners don’t plan [...]
HOW TO: Add Blogger Outreach to Your PR Plan
Posted in: Web Marketing by VSHoward on April 25, 2010 | No Comments
With so many different marketing, advertising and PR channels out there, it’s hard to be heard above the din. One relatively new approach is blogger outreach. The opinions of bloggers are heard and respected by thousands, but many companies still ignore their reach. It’s new, unknown, and they don’t understand how to track ROI. Essentially, [...]